Convergence marketing: strategies for reaching the new hybrid consumer (Record no. 42966)

000 -LEADER
fixed length control field 00948nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130650757
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wind, Yoram Jerry
245 ## - TITLE STATEMENT
Title Convergence marketing: strategies for reaching the new hybrid consumer
Statement of responsibility, etc. Wind, Yoram Jerry
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 2002
-- 109656
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 336 p.
365 ## - TRADE PRICE
Price amount USD29.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behaviour
9 (RLIN) 28751
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
9 (RLIN) 29224
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gunther, Robert E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mahajan, Vijay
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00029.00
-- USD
-- 2002-06-04
-- Jai Book Distributors
-- 00220684
-- 2002-05-16
-- 236
-- 2002-05-30
-- A
-- 001421.29
-- 10.00%
-- 00000.00
-- Librarian
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   04/05/2009 Slot 2164 (2 Floor, East Wing) 658.8 W4C6 152033 04/09/2009 04/09/2009 Books

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