Strategic database marketing: the master plan for starting and managing a profitable, customer-based marketing program (Record no. 38983)

000 -LEADER
fixed length control field 00942nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2000 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071351829
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hughes, Arthur Middleton
9 (RLIN) 176900
245 ## - TITLE STATEMENT
Title Strategic database marketing: the master plan for starting and managing a profitable, customer-based marketing program
Statement of responsibility, etc. Hughes, Arthur Middleton
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill, Inc.
Date of publication, distribution, etc. 2000
-- 176901
300 ## - PHYSICAL DESCRIPTION
Extent viii, 439 p.
365 ## - TRADE PRICE
Price amount USD 39.95
500 ## - GENERAL NOTE
General note Title: Strategic data base marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Database marketing - Planning
9 (RLIN) 176902
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00039.95
-- USD
-- 2001-01-09
-- Jai Book Distributors
-- 00201032
-- 2000-12-26
-- 140
-- 2000-12-28
-- Approval
-- 001925.59
-- 10.00%
-- 00000.00
-- Librarian
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library 2009-05-04 2 12 658.4 H8S8/2000 147863 2019-09-03 2018-09-24 2009-09-04 Books

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