Marketing: best practices (Record no. 38903)

000 -LEADER
fixed length control field 01077nam a2200289Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2000 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030211096
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota, Michael R.
245 ## - TITLE STATEMENT
Title Marketing: best practices
Statement of responsibility, etc. Czinkota, Michael R.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Fort Worth
Name of publisher, distributor, etc. Dryden Press
Date of publication, distribution, etc. 2000
-- 185801
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 657 p.
365 ## - TRADE PRICE
Price amount USD 23.50
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ronkainen, Ilkka A.
9 (RLIN) 49644
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dickson, Peter R.
9 (RLIN) 185802
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dunne, Patrick
9 (RLIN) 185803
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hoffman, K. Douglas
9 (RLIN) 26533
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hutt, Michael D.
9 (RLIN) 185804
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rosenbloom, Bert
9 (RLIN) 185805
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 185806
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Siguaw, Judy A.
9 (RLIN) 136570
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00023.50
-- USD
-- 2000-12-14
-- Himanshu Book Co.,
-- 00201005
-- 2000-12-06
-- 075123
-- 2000-12-08
-- A
-- 001132.70
-- 10.00%
-- 00000.00
-- Librarian
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2009-05-04 Slot 2141 (2 Floor, East Wing) 658.8 C9M2 147788 2013-03-28 2009-09-04 Books

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