| 000 -LEADER |
|---|
| fixed length control field |
00966nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140323b2000 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030211077 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780030211072 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reedy, Joel |
| 9 (RLIN) |
189815 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Electronic marketing : integrating electronic resources into the marketing process |
| Statement of responsibility, etc. |
Reedy, Joel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Yrok |
| Name of publisher, distributor, etc. |
The Dryden Press |
| Date of publication, distribution, etc. |
2000 |
| -- |
189816 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 466 p. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
USD 16.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic marketing |
| 9 (RLIN) |
57359 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 9 (RLIN) |
47660 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schullo, Shauna |
| 9 (RLIN) |
189817 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zimmerman, Kenneth |
| 9 (RLIN) |
189818 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
00016.00 |
| -- |
USD |
| -- |
2000-07-24 |
| -- |
Current Technical Literature Co. Pvt. Ltd., |
| -- |
00200384 |
| -- |
2000-05-16 |
| -- |
77152 |
| -- |
2000-07-10 |
| -- |
F |
| -- |
000736.00 |
| -- |
10.00% |
| -- |
00000.00 |
| -- |
Prof.A.K. Jain |
| -- |
16/05/2000 |
