Marketing spending for new product introduction: entrant strategy and incumbent response (Record no. 36189)

000 -LEADER
fixed length control field 00906nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1998 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.57
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shankar, Venkatesh
9 (RLIN) 184158
245 ## - TITLE STATEMENT
Title Marketing spending for new product introduction: entrant strategy and incumbent response
Statement of responsibility, etc. Shankar, Venkatesh
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Cambridge
Name of publisher, distributor, etc. Marketing Science Institute
Date of publication, distribution, etc. 1998
-- 112550
300 ## - PHYSICAL DESCRIPTION
Extent 44 p.
365 ## - TRADE PRICE
Price amount USD 300.00
Price note Annual Subscribe
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title MSI technical working paper report no.98-129
9 (RLIN) 184159
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
9 (RLIN) 32267
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 300.00(Annual Subs.)
-- USD
-- 23/12/1999
-- International Book House
-- 0000-00-00
-- F
-- 0000.
-- 00.00%
-- 00000.00
-- Prof. B Benerjee
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   04/05/2009 Slot 2123 (2 Floor, East Wing) 1 658.57 S4M2 144950 03/09/2019 17/05/2019 04/09/2009 Books

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