Classic failures in product marketing: marketing principles violations and how to avoid them (Record no. 3444)

000 -LEADER
fixed length control field 00859nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1989 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0899303048
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hendon, Donald W.
9 (RLIN) 176694
245 ## - TITLE STATEMENT
Title Classic failures in product marketing: marketing principles violations and how to avoid them
Statement of responsibility, etc. Hendon, Donald W.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Quorum Books
Date of publication, distribution, etc. 1989
-- 123825
300 ## - PHYSICAL DESCRIPTION
Extent 205 p.
365 ## - TRADE PRICE
Price amount UKP 35.25
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
9 (RLIN) 59865
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business failures
9 (RLIN) 58146
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New Products
9 (RLIN) 32267
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 35.25
-- UKP
-- 2302/1998
-- International Book Distributors
-- 0000-00-00
-- Firm Order
-- 0000.
-- 00.00%
-- 00000.00
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library 04/05/2009 KLMDC 658.5 H3C5 124663 04/09/2009 04/09/2009 Books

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