| 000 -LEADER |
|---|
| fixed length control field |
00859nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140323b1989 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0899303048 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hendon, Donald W. |
| 9 (RLIN) |
176694 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Classic failures in product marketing: marketing principles violations and how to avoid them |
| Statement of responsibility, etc. |
Hendon, Donald W. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Quorum Books |
| Date of publication, distribution, etc. |
1989 |
| -- |
123825 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
205 p. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
UKP 35.25 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management |
| 9 (RLIN) |
59865 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business failures |
| 9 (RLIN) |
58146 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
4378 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New Products |
| 9 (RLIN) |
32267 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
35.25 |
| -- |
UKP |
| -- |
2302/1998 |
| -- |
International Book Distributors |
| -- |
0000-00-00 |
| -- |
Firm Order |
| -- |
0000. |
| -- |
00.00% |
| -- |
00000.00 |
