Handbook of qualitative research methods in marketing (Record no. 222725)

MARC details
000 -LEADER
fixed length control field 02227 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241224b2024 |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 781.1
Item number B3H2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belk, Russell W.
9 (RLIN) 284778
245 ## - TITLE STATEMENT
Title Handbook of qualitative research methods in marketing
Remainder of title [e-book]
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Edward Elgar
Date of publication, distribution, etc 2024
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Research handbooks in business and management series
9 (RLIN) 425888
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Description<br/><br/>This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing academia and industry. Organized to reflect a start-to-finish approach, the chapters investigate best practices for conceptualizing a project, practical theories and issues to consider, new methods for data collection, such as the use of AI and automated text analysis, and key considerations for writing and presenting work. A fundamental text with a strong contemporary scope, HQRMM provides guidelines for novices and experienced researchers alike. Academics applying qualitative methods to their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing, business studies and social sciences will additionally benefit from a special section on getting started. Practitioners who wish to become familiar with the latest scholarship on qualitative methods will also find HQRMM to be an invaluable resource.<br/><br/>https://ebookcentral.proquest.com/lib/iimahd/detail.action?docID=31692846&query=Handbook%20of%20qualitative%20research%20methods%20in%20marketing#
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers - Research - Methodology
9 (RLIN) 428213
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element . Marketing research - Methodology
9 (RLIN) 186720
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Qualitative research - Methodology
9 (RLIN) 57072
856 ## - ELECTRONIC LOCATION AND ACCESS
Access method Proquest Ebook Central
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type eBooks
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   e-Book - Digital Access Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library Electronic Resources 24/12/2024 91 30136.32 781.1 B3H2 ER000838 24/12/2024 33484.80 eBooks