Marketing analytics: essential tools for data-driven decisions (Record no. 220355)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01584aam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230105b2021 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780813945156 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | V3M2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venkatesan, Rajkumar |
| 9 (RLIN) | 418395 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics: essential tools for data-driven decisions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | University of Virginia Press |
| Place of publication, distribution, etc | Charlottesville |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 294p.: ill. |
| Other physical details | Includes notes, bibliography and index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Table of contents<br/><br/>Resource Allocation <br/>Cluster Analysis <br/>Conjoint Analysis <br/>Linear Regression <br/>Customer Lifetime Value <br/>Marketing Experiments <br/>Paid Search Advertising <br/>Text Analytics <br/>Logistic Regression <br/>Recommendation Systems <br/>Automation of Marketing Models <br/>Implementing Marketing Analytics<br/><br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book provides practical predictive models in marketing. It strives to strike a balance between highly sophisticated models and managerial relevance. Through the diverse business cases in the book, readers learn how to connect marketing inputs to customer behavior and how to use historic information, experiments, or heuristics to develop forward-looking what-if scenarios and predictive models. The real-life cases include real data, enabling readers to take a hands-on approach to the analysis<br/><br/><br/>https://www.upress.virginia.edu/title/5523/ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 9 (RLIN) | 7070 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Statistical methods |
| 9 (RLIN) | 18522 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 9 (RLIN) | 7071 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul W. |
| 9 (RLIN) | 185838 |
| Relator term | Co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Ronald T. |
| 9 (RLIN) | 65725 |
| Relator term | Co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Vikram Sarabhai Library | Vikram Sarabhai Library | General Stacks | 06/01/2023 | 13 | 2751.76 | 1 | 1 | 658.83 V3M2 | 205775 | 05/02/2023 | 10/01/2023 | 3439.70 | Books |