Advertising and promotion (Record no. 218464)

MARC details
000 -LEADER
fixed length control field 02353aam a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211015b2021 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529718508
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number H2A2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hackley, Chris
9 (RLIN) 411647
245 ## - TITLE STATEMENT
Title Advertising and promotion
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 2021
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent xv, 404 p.: col. ill.
Other physical details Include references and index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Table of Contents<br/><br/>Chapter 1: Advertising and Promotion in the Post Digital Era<br/>Chapter 2: Advertising Theory<br/>Chapter 3: Advertising and Brands<br/>Chapter 4: The Creative Advertising Agency<br/>Chapter 5: Strategy and Creativity<br/>Chapter 6: Media and Audience Planning<br/>Chapter 7: Social Media Advertising<br/>Chapter 8: Digital Advertising: Search and Content<br/>Chapter 9: Non-advertising Promotion<br/>Chapter 10: Global Advertising Strategy<br/>Chapter 11: Brands on the Defensive: Ethics and Regulation for Advertising<br/>Chapter 12: Advertising Research<br/><br/>
520 ## - SUMMARY, ETC.
Summary, etc Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. <br/><br/>Along with striking full-colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:<br/><br/>Two brand new chapters on Social Media Advertising and Digital Advertising<br/>Commentary on how the COVID-19 pandemic has and will impact advertising<br/>The evolving role of advertising agencies in the post-digital era<br/>Emerging forms of advertising and promotion, including the role of influencers<br/><br/>https://in.sagepub.com/en-in/sas/advertising-and-promotion/book271888
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising - Social aspects
9 (RLIN) 192318
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising - Brand name products
9 (RLIN) 46090
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
9 (RLIN) 51222
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hackley, Rungpaka Amy
Relator term Co-author
9 (RLIN) 411975
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 21/10/2021 7 3797.16 Rack 40-A / Slot 2297 (2nd Floor, East Wing)   659.1 H2A2 204275 02/06/2022 4746.45 Books