The content trap: a strategist's guide to digital change (Record no. 205859)

000 -LEADER
fixed length control field 01467aam a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170302b2016 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780143428619
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.230684
Item number A6C6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Anand, Bharat
9 (RLIN) 340937
245 ## - TITLE STATEMENT
Title The content trap: a strategist's guide to digital change
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Penguin Random House India
Date of publication, distribution, etc 2016
Place of publication, distribution, etc Gurgaon
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 423 p.
520 ## - SUMMARY, ETC.
Summary, etc Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create.<br/><br/>http://penguin.co.in/book/business/the-content-trap/
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship
9 (RLIN) 340938
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Motivation
9 (RLIN) 340939
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media - Economics
9 (RLIN) 340940
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telecommunication - Economics
9 (RLIN) 340941
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media - Communications industries
9 (RLIN) 340942
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business - Economics - Industries
9 (RLIN) 340943
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 06/03/2017 15 449.01 Slot 298 (0 Floor, West Wing) 6 2 302.230684 A6C6 194038 23/08/2019 11/08/2019 599.00 Books

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