Principles of marketing (Record no. 204447)

MARC details
000 -LEADER
fixed length control field 03098 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160902b2016 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332558472
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K6P7-2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 335978
245 ## - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 15th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 732 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Table of Contents:<br/><br/>Part I. Defining Marketing and the Marketing Process <br/><br/>1. Marketing: Creating and Capturing Customer Value<br/>2. Company and Marketing Strategy: Partnering to Build Customer Relationships<br/> <br/>Part II. Understanding the Marketplace and Consumers<br/><br/>3. Analyzing the Marketing Environment<br/>4. Managing Marketing Information to Gain Customer Insights<br/>5. Consumer Markets and Consumer Buyer Behavior<br/>6. Business Markets and Business Buyer Behavior<br/> <br/>Part III. Designing a Customer-Driven Strategy and Mix <br/><br/>7. Consumer-Driven Marketing Strategy<br/>8. Products, Services, and Brands: Building Customer Value<br/>9. New Product Development and Product Life-Cycle Strategies<br/>10. Pricing: Understanding and Capturing Customer Value<br/>11. Pricing Strategies<br/>12. Marketing Channels: Delivering Customer Value<br/>13. Retailing and Wholesaling<br/>14. Communicating Customer Value: Integrated Marketing Communications Strategy<br/>15. Advertising and Public Relations<br/>16. Personal Selling and Sales Promotion<br/>17. Direct and Online Marketing: Building Direct Customer Relationships<br/> <br/>Part IV. Extending Marketing <br/><br/>18. Creating Competitive Advantage<br/>19. The Global Marketplace<br/>20. Sustainable Marketing: Social Responsibility and Ethics<br/><br/>
520 ## - SUMMARY, ETC.
Summary, etc Help students learn how to create value and gain loyal customers.<br/> <br/>Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers.<br/><br/>The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage–from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.<br/><br/>Newly available with the fifteenth edition, the new design MyMarketingLab’s hands-on activities and exercises enable students to better understand and master the course’s core concepts–and the skills required to be successful marketers today.<br/><br/>(https://www.pearsonhighered.com/product/Kotler-Principles-of-Marketing-15th-Edition/9780133084047.html)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Management
9 (RLIN) 7070
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
9 (RLIN) 38308
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 04/09/2016 71 564.01 Rack 39-B / Slot 2239 (2nd Floor, East Wing) 19 23 658.8 K6P7-2016 192750 17/10/2024 24/09/2024 799.00 Books