Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less (Record no. 204371)

000 -LEADER
fixed length control field 02850 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160816b2014 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071819893
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P8E7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pulizzi, Joe
9 (RLIN) 335601
245 ## - TITLE STATEMENT
Title Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill Education
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 331 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Table of contents:

Part I: Content marketing-there and back again.

1. What is content marketing?
2. The history of content marketing
3. Why content marketing?
4. The business model of content marketing
5. The business case for content marketing
6. Tomorrow's media companies

Part II: Defining your content niche and strategy.

7. More right or less right
8. What is epic content marketing?
9. The goal of subscription
10. The audience persona
11. Defining the engagement cycle
12. Defining your content niche
13. The content marketing mission statement

Part III: Managing the content process.

14. Building your editorial calendar
15. Managing the content creation process
16. Content types
17. Finding your content assets
18. Extracting content from employees
19. The content platform
20. The content channel plan in action

Part IV: Marketing your stories.

21. Social media for content marketing
22. Alternative content promotion techniques
23. Leveraging a social influencer model for content marketing

Part V: Making content work.

24. Measuring the impact of your content marketing
25. The evolution of your epic story.

520 ## - SUMMARY, ETC.
Summary, etc How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? This book explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they do not care about. This book takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof.

(https://www.mhprofessional.com/details.php?isbn=0071819916)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Management
9 (RLIN) 7070
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Social aspects
9 (RLIN) 15474
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
9 (RLIN) 190553
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
9 (RLIN) 56465
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2016-08-17 15 1467.07 Slot 2158 (2 Floor, East Wing) 3 2 658.8 P8E7 192674 2018-03-22 2018-03-09 1982.00 Books

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