| 000 -LEADER |
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| fixed length control field |
03769aam a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160802b2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781522503323 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.202854678 |
| Item number |
M2 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Managing public relations and brand image through social media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hershey |
| Name of publisher, distributor, etc |
IGI Global |
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 353 p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| 9 (RLIN) |
335259 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Table of Contents:<br/><br/>Section 1 PR, Publicity, and Reputation Management through Social Media<br/>Chapter 1: How Public Relations Practitioners Perceive Social Media Platforms? A Media Richness <br/>Perspective<br/>Chapter 2: Managing Negative Publicity on Social Media: Getting Back on Track<br/>Chapter 3: Managing Corporate Reputation through Social Media<br/>Chapter 4: Concept and Importance of Online Reputation Management<br/>Section 2: Role of Social Media in Brand Management<br/>Chapter 5: Role of Social Media in Brand Promotion: An International Marketing Perspective<br/>Chapter 6: Country Brand Management: Assessing the Role of Social Media in Creating the Image of Marca Espana<br/>Chapter 7: Role of Consumer Engagement and Swarm Intelligence in Management of a Brand at Social Media<br/>Section 3: Customer Relationship Management and Social Media<br/>Chapter 8: Social CRM: The Role of Social Media in Managing Customer Relations<br/>Chapter 9: Company-Customer Interaction via Social Media: Contributions to the Marketing Mix<br/>Section 4: Assortment of Impacts of Social Media Adoption<br/>Chapter 10: Virtual Atmosphere, Emotions, Attitudes and Real Use: When “Love is in the Air” in a Virtual Community<br/>Chapter 11: Antecedents and Consequences of Adopting Social Networking Technologies for Knowledge Sharing in Small Firms<br/>Chapter 12: We Need to Look Cute! But Is It Really Effective? The Adoption of Culture in Twitter by a<br/>Japanese CVS<br/>Chapter 13: Social Media and Business: In Search of Missing Links <br/>Section 5: Emerging Trends in Digital Marketing<br/>Chapter 14: eWOM Marketing in Hospitality Industry<br/>Chapter 15:Interplay of Attitude, Satisfaction and Purchase Intentions: A Study of Indian Youth in Online Shopping<br/>Compilation of References<br/>About the Contributors<br/>Index<br/><br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era.<br/>Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policymakers, website developers, students, and educators of public relations, PR, and advertising professionals, and organizations who wish to better understand the effects of social media.<br/><br/>http://www.igi-global.com/book/managing-public-relations-brand-image/145549 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| 9 (RLIN) |
55486 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding - Marketing |
| 9 (RLIN) |
55749 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| 9 (RLIN) |
190553 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Singh, Anurag |
| Relator term |
Editor |
| 9 (RLIN) |
335260 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duhan, Punita |
| Relator term |
Editor |
| 9 (RLIN) |
335261 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
E-Book |
| Uniform Resource Identifier |
<a href="http://www.igi-global.com/gateway/book/145549?ct=-8587312946959096262">http://www.igi-global.com/gateway/book/145549?ct=-8587312946959096262</a> |
| Access method |
Unlimited (Internet) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
