Managing public relations and brand image through social media (Record no. 204181)

000 -LEADER
fixed length control field 03769aam a2200229 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160802b2016 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781522503323
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.202854678
Item number M2
245 ## - TITLE STATEMENT
Title Managing public relations and brand image through social media
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hershey
Name of publisher, distributor, etc IGI Global
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 353 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Advances in marketing, customer relationship management, and e-services (AMCRMES)
9 (RLIN) 335259
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Table of Contents:<br/><br/>Section 1 PR, Publicity, and Reputation Management through Social Media<br/>Chapter 1: How Public Relations Practitioners Perceive Social Media Platforms? A Media Richness <br/>Perspective<br/>Chapter 2: Managing Negative Publicity on Social Media: Getting Back on Track<br/>Chapter 3: Managing Corporate Reputation through Social Media<br/>Chapter 4: Concept and Importance of Online Reputation Management<br/>Section 2: Role of Social Media in Brand Management<br/>Chapter 5: Role of Social Media in Brand Promotion: An International Marketing Perspective<br/>Chapter 6: Country Brand Management: Assessing the Role of Social Media in Creating the Image of Marca Espana<br/>Chapter 7: Role of Consumer Engagement and Swarm Intelligence in Management of a Brand at Social Media<br/>Section 3: Customer Relationship Management and Social Media<br/>Chapter 8: Social CRM: The Role of Social Media in Managing Customer Relations<br/>Chapter 9: Company-Customer Interaction via Social Media: Contributions to the Marketing Mix<br/>Section 4: Assortment of Impacts of Social Media Adoption<br/>Chapter 10: Virtual Atmosphere, Emotions, Attitudes and Real Use: When “Love is in the Air” in a Virtual Community<br/>Chapter 11: Antecedents and Consequences of Adopting Social Networking Technologies for Knowledge Sharing in Small Firms<br/>Chapter 12: We Need to Look Cute! But Is It Really Effective? The Adoption of Culture in Twitter by a<br/>Japanese CVS<br/>Chapter 13: Social Media and Business: In Search of Missing Links <br/>Section 5: Emerging Trends in Digital Marketing<br/>Chapter 14: eWOM Marketing in Hospitality Industry<br/>Chapter 15:Interplay of Attitude, Satisfaction and Purchase Intentions: A Study of Indian Youth in Online Shopping<br/>Compilation of References<br/>About the Contributors<br/>Index<br/><br/>
520 ## - SUMMARY, ETC.
Summary, etc Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era.<br/>Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policymakers, website developers, students, and educators of public relations, PR, and advertising professionals, and organizations who wish to better understand the effects of social media.<br/><br/>http://www.igi-global.com/book/managing-public-relations-brand-image/145549
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
9 (RLIN) 55486
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding - Marketing
9 (RLIN) 55749
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
9 (RLIN) 190553
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Singh, Anurag
Relator term Editor
9 (RLIN) 335260
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Duhan, Punita
Relator term Editor
9 (RLIN) 335261
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified E-Book
Uniform Resource Identifier <a href="http://www.igi-global.com/gateway/book/145549?ct=-8587312946959096262">http://www.igi-global.com/gateway/book/145549?ct=-8587312946959096262</a>
Access method Unlimited (Internet)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 03/08/2016 158 12886.50 Slot 2220 (2 Floor, East Wing) 3 4 659.202854678 M2 192610 19/02/2020 08/01/2020 1 13845.00 Books
        e-Book - Digital Access Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library Electronic Resources 03/08/2016 158 12886.50       659.202854678 M2 ER000550 04/08/2016   2 13845.00 eBooks

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