Hidden in plain sight: how to create extraordinary products for tomorrow's customers (Record no. 203351)

000 -LEADER
fixed length control field 01411cam a2200193 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130207s2010 nyu 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780062125699
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chipchase, Jan
9 (RLIN) 332853
245 10 - TITLE STATEMENT
Title Hidden in plain sight: how to create extraordinary products for tomorrow's customers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Harper Business
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 237 pages ;
Dimensions 24 cm
520 ## - SUMMARY, ETC.
Summary, etc Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.<br/>Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. <br/>Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow<br/><br/>(https://www.harpercollins.com/9780062125699/hidden-in-plain-sight)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 7071
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
9 (RLIN) 32267
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
9 (RLIN) 55858
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Steinhardt, Simon
9 (RLIN) 332854
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 09/05/2016 71 1323.06 Slot 2124 (2 Floor, East Wing) 3 2 658.575 C4H4 192134 16/11/2019 25/10/2019 2050.00 Books

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