Targeted: how technology is revolutionizing advertising and the way companies reach consumers (Record no. 201899)

MARC details
000 -LEADER
fixed length control field 02347 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151221b2015 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814434994
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
Item number S6T2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Mike
9 (RLIN) 325686
245 ## - TITLE STATEMENT
Title Targeted: how technology is revolutionizing advertising and the way companies reach consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Amacom
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 208 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Table of Contents:<br/><br/>Chapter 1: The Congested Online Ecosystem<br/>Chapter 2: Search Engine Marketing<br/>Chapter 3: Auctions and the Development of Paid-Search Advertising<br/>Chapter 4: The Google Eclipse<br/>Chapter 5: Display Advertising and the Advent of Ad Networks<br/>Chapter 6: Real-Time Bidding and the Transformation of Online Advertising<br/>Chapter 7: How Real-Time Bidding Works<br/>Chapter 8: Right Media Builds Its Ad Server<br/>Chapter 9: Real-Time Bidding in Action<br/>Chapter 10: The Impact of Data on Digital Advertising<br/>Chapter 11: Data Collection and Its Effect on Privacy<br/>Chapter 12: New Technologies<br/>
520 ## - SUMMARY, ETC.
Summary, etc Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t be fooled—online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.<br/><br/>Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes—examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.<br/><br/>From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.<br/><br/><br/>(http://www.amacombooks.org/book.cfm?isbn=9780814434994)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising
9 (RLIN) 325673
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 325674
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
9 (RLIN) 325675
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 21/12/2015 Flipkart.com 1124.42 Rack 40-A / Slot 2301 (2nd Floor, East Wing) 3 7 659.111 S6T2 190695 17/03/2020 25/09/2019 1672.00 Books