100 things every designer needs to know about people (Record no. 201162)
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|fixed length control field||02121 a2200169 4500|
|008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION|
|fixed length control field||150804b2011 xxu||||| |||| 00| 0 eng d|
|020 ## - INTERNATIONAL STANDARD BOOK NUMBER|
|International Standard Book Number||9780321767530|
|082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER|
|100 ## - MAIN ENTRY--PERSONAL NAME|
|Personal name||Weinschenk, Susan M.|
|245 ## - TITLE STATEMENT|
|Title||100 things every designer needs to know about people|
|260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)|
|Name of publisher, distributor, etc||New Riders Publishing|
|Date of publication, distribution, etc||2011|
|Place of publication, distribution, etc||Berkeley|
|300 ## - PHYSICAL DESCRIPTION|
|Extent||xi, 242 p.|
|504 ## - BIBLIOGRAPHY, ETC. NOTE|
|Bibliography, etc||Table of Contents
The psychology of design
How people see
How people read
How people remember
How people think
How people focus their attention
What motivates people
People are social animals
How people feel
People make mistakes
How people decide
|520 ## - SUMMARY, ETC.|
|Summary, etc||We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
• What grabs and holds attention on a page or screen?
• What makes memories stick?
• What is more important, peripheral or central vision?
• How can you predict the types of errors that people will make?
• What is the limit to someone’s social circle?
• How do you motivate people to continue on to (the next step?
• What line length for text is best?
• Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
|650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM|
|Topical term or geographic name as entry element||Design - Psychological aspects|
|942 ## - ADDED ENTRY ELEMENTS (KOHA)|
|Source of classification or shelving scheme|
|Withdrawn status||Lost status||Source of classification or shelving scheme||Damaged status||Not for loan||Collection code||Permanent location||Current location||Shelving location||Date acquired||Source of acquisition||Cost, normal purchase price||Item location||Total Checkouts||Total Renewals||Full call number||Barcode||Date last seen||Date last borrowed||Cost, replacement price||Koha item type|
|Non-fiction||Vikram Sarabhai Library||Vikram Sarabhai Library||2015-08-05||Prakash eSolutions Pvt. Ltd., (Online) (Uread)||1574.08||Slot 2239 (2 Floor, East Wing)||10||5||745.4 W3H8||189919||2019-02-06||2019-02-06||2355.00||Books|