Music, markets and consumption (Record no. 180950)

000 -LEADER
fixed length control field 01326 a2200229 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781908999528
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 780.688
Item number O7M8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Reilly, Daragh
9 (RLIN) 186969
245 ## - TITLE STATEMENT
Title Music, markets and consumption
Statement of responsibility, etc. O'Reilly, Daragh
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
Name of publisher, distributor, etc. Goodfellow
Place of publication, distribution, etc. Oxford
300 ## - PHYSICAL DESCRIPTION
Extent x, 232 p.
365 ## - TRADE PRICE
Price type code UKP
Price amount 29.99
520 ## - SUMMARY, ETC.
Summary, etc. This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including:

Music as a ‘product’
Musical brands
The music “consumer”
The marketing of live music
Musical tribes
The musician as marketer
The music business environment.


Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sound recordings - Marketing
9 (RLIN) 267436
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Popular music
9 (RLIN) 89415
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Music trade
9 (RLIN) 61565
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Australian
9 (RLIN) 99113
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 55749
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
9 (RLIN) 933
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2013-12-31 7 2557.55 Slot 2240 (2 Floor, East Wing) 780.688 O7M8 180708 2013-12-31 3196.93 2013-12-26 Books

Powered by Koha