Emarketing excellence: planning and optimizing your digital marketing (Record no. 180513)

000 -LEADER
fixed length control field 01711 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2013 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415533355
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number C4E6/2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave
9 (RLIN) 260131
245 ## - TITLE STATEMENT
Title Emarketing excellence: planning and optimizing your digital marketing
Statement of responsibility, etc. Chaffey, Dave
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2013
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 613 p.
365 ## - TRADE PRICE
Price type code UKP
Price amount 95.00
520 ## - SUMMARY, ETC.
Summary, etc. Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans.
A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, PR
9 (RLIN) 258895
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2013-12-20 12 8101.60 Slot 2202 (2 Floor, East Wing) 3 658.872 C4E6/2013 180526 2018-02-28 2018-02-14 10127.00 2013-12-18 Books

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