The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand (Record no. 178541)

000 -LEADER
fixed length control field 01449 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461256
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number P5B7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Plessis, Erik du
9 (RLIN) 227518
245 ## - TITLE STATEMENT
Title The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Statement of responsibility, etc. Plessis, Erik du
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2011
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 251 p
365 ## - TRADE PRICE
Price type code INR
Price amount 895.00
520 ## - SUMMARY, ETC.
Summary, etc. The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation. (http://www.koganpage.com/editions/the-branded-mind/9780749461256)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neuromarketing
9 (RLIN) 227519
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising - Psychological aspects
9 (RLIN) 47662
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Psychological aspects
9 (RLIN) 56991
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 55749
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type
        Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2013-07-12 13 716.00 Slot 2190 (2 Floor, East Wing) 7 3 658.8342 P5B7 179444 2018-08-29 2018-08-14 895.00 Books

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