Indian advertising: 1780 to 1950 A.D. (Record no. 176716)

000 -LEADER
fixed length control field 01739 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070604612
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10954
Item number C4I6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaudhuri, Arun
9 (RLIN) 312206
245 ## - TITLE STATEMENT
Title Indian advertising: 1780 to 1950 A.D.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata Mcgraw Hill Publishing Co. Ltd.
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 285 p.
365 ## - TRADE PRICE
Price type code INR
Price amount 950.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc Marketers and advertisers are forever grappling with creating their unique position for their brands in the consumer?s mind. Their fixation is with the present?here and now. The changing fads, trends and fiction are captured in the way marketing strategies are developed and implemented.



Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era?when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time, it covers the creative aspects of advertising such as copywriting and art. It also provides a glimpse of the evolution of media, printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around).



Written by a professional with over three decades of experience in advertising, Indian Advertising captures the past and throws up insights for the present. Professionals from marketing an
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising - India - History
9 (RLIN) 222072
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
        Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   2013-05-03 15 731.50 Slot 2212 (2 Floor, East Wing) 4 659.10954 C4I6 178994 2018-03-12 2017-11-07 950.00 Books

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