The consumer mind: brand perception and the implications for marketers (Record no. 173898)

000 -LEADER
fixed length control field 01463aam a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465704
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343
Item number M2C6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Martinez, Pepe
9 (RLIN) 200775
245 ## - TITLE STATEMENT
Title The consumer mind: brand perception and the implications for marketers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2012
Name of publisher, distributor, etc Kogan Page
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 178 p.
Other physical details Includes bibliographical references
365 ## - TRADE PRICE
Price type code INR
Price amount 695.00
520 ## - SUMMARY, ETC.
Summary, etc The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 185640
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers - Psychology
9 (RLIN) 185640
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Neuromarketing
9 (RLIN) 195709
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 55749
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Psychological aspects
9 (RLIN) 56991
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
        Non-fiction Vikram Sarabhai Library Vikram Sarabhai Library   25/10/2012 13 556.00 Slot 2190 (2 Floor, East Wing) 6 8 658.8343 M2C6 177362 29/08/2018 14/08/2018 695.00 Books

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