| 000 -LEADER |
|---|
| fixed length control field |
00999nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140323b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259001857 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.072 |
| Item number |
C6B8/2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cooper, Donald R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Business research methods |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2012 |
| Name of publisher, distributor, etc. |
Tata McGraw Hill Education Private Limited |
| Place of publication, distribution, etc. |
New Delhi |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 950 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
INR |
| Price amount |
550 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Text is designed to follow the progression of research and, by stepping through the research sequence, the student is able to set up and complete a research project during the course. The text serves as a convenient reference tool beyond the course which is one of the reasons for its success. It focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing. Where other texts do a content survey, Cooper emphasizes the role of decision making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management - Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
