Marketing warfare by Al Ries and Jack Trout (Record no. 173432)

000 -LEADER
fixed length control field 01099nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259029004
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number R4M2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al
9 (RLIN) 47646
245 ## - TITLE STATEMENT
Title Marketing warfare by Al Ries and Jack Trout
250 ## - EDITION STATEMENT
Edition statement 20th Anniversary ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Tata McGraw Hill Education Private Limited
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent viii, 216 p.
365 ## - TRADE PRICE
Price type code INR
520 ## - SUMMARY, ETC.
Summary, etc. n 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades?including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds?along with annotated reproductions of winning and losing ads.(http://www.tatamcgrawhill.com/html/9781259029004.html)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition
9 (RLIN) 26733
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Item location Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Price effective from Koha item type
        Vikram Sarabhai Library Vikram Sarabhai Library General Stacks 2012-08-20 Books India Slot 2160 (2 Floor, East Wing) 11 18 658.8 R4M2 176754 2019-10-26 2019-09-27 2019-09-27 2012-09-25 Books

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