Advertising & IMC: principles and practice (Record no. 173409)

000 -LEADER
fixed length control field 00998nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132163644
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number M6A2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
245 ## - TITLE STATEMENT
Title Advertising & IMC: principles and practice
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Pearson/Prentice Hall
Place of publication, distribution, etc. Boston
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 657 p.
365 ## - TRADE PRICE
Price type code USD
520 ## - SUMMARY, ETC.
Summary, etc. Advertising tracks the changes in todayHs dynamic world of media and marketing communication as well as the implications of these changes to traditional practiceHand presents them to students through an accessible, well-written approach.The ninth edition highlights the increasing importance of consumers as the driving force in todayHs advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.(http://www.pearsonhighered.com/product?ISBN=9780132163644)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising - Study and teaching
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Vikram Sarabhai Library Vikram Sarabhai Library   17/08/2012 Astha Book Agency Slot 2209 (2 Floor, East Wing) 2 2 659.1 M6A2 176729 11/09/2019 06/08/2019 25/09/2012 Books

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