Brand building advertising: concepts and cases (Case Book II) (Record no. 166278)

000 -LEADER
fixed length control field 00675nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070707139
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070707138
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10954
Item number P2B7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parameswaran, M. G.
9 (RLIN) 66806
245 ## - TITLE STATEMENT
Title Brand building advertising: concepts and cases (Case Book II)
Statement of responsibility, etc. Parameswaran, M. G.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Education Pvt Ltd.,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 200 p.
365 ## - TRADE PRICE
Price amount 625.00
Unit of pricing INR
500 ## - GENERAL NOTE
General note Case studies of brands handled by DRAFTFCB + Ulka Advertising, Mumbi
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising - Brand name products - India
9 (RLIN) 49570
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Medh, Kinjal
9 (RLIN) 192772
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Koha item type
        Vikram Sarabhai Library Vikram Sarabhai Library   2011-06-13 Recd. as gratis from Prof. Prathap Oburai Slot 2212 (2 Floor, East Wing) 4 5 659.10954 P2B7 173172 2018-02-14 2018-01-25 Books

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