Advertising and promotion: an integrated marketing communications perspective (Record no. 166113)

000 -LEADER
fixed length control field 01523nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071284400
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 192110
245 ## - TITLE STATEMENT
Title Advertising and promotion: an integrated marketing communications perspective
Statement of responsibility, etc. Belch, George E.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. 2009
-- 180060
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 838 p.
365 ## - TRADE PRICE
Price amount USD 45.99
520 ## - SUMMARY, ETC.
Summary, etc. Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research. (http://www.abebooks.com)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 41461
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion
9 (RLIN) 51222
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
9 (RLIN) 29224
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 192112
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 00045.99
-- UKP
-- 2011-07-05
-- NSI Infinium Global Pvt. Ltd.
-- 110190
-- 2011-06-15
-- 8052998
-- 2011-07-01
-- Firm order
-- 03573.42
-- 10.00%
-- 00.00
-- Mr. Prem P. Dewani
-- 2009-09-29
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2012-08-25 Slot 2207 (2 Floor, East Wing) 6 8 659.1 B3A2/2009 173361 2019-09-11 2019-08-06 2012-08-25 Books

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