Legends in marketing. Jagdish N. Sheth (Record no. 166094)

000 -LEADER
fixed length control field 01090nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132103004(HB)(set 0f 8 volumes)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.90092
100 6# - MAIN ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
9 (RLIN) 391422
245 ## - TITLE STATEMENT
Title Legends in marketing. Jagdish N. Sheth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 217 p.
Type of unit Vol.2: Consumer behavior: empirical research
365 ## - TRADE PRICE
Price amount INR 4500.00
Price note Vol.II
520 ## - SUMMARY, ETC.
Summary, etc The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
9 (RLIN) 55858
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Management
9 (RLIN) 7070
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategy
9 (RLIN) 68782
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Krishnan, Balaji C.
Relator term Set editor
9 (RLIN) 191266
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Park, C. Whan
Relator term Volume editor
9 (RLIN) 191440
852 ## - LOCATION/CALL NUMBER
Classification part S4L3-2
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 4500.00
-- INR
-- 2010-03-18
-- Jai Book Distributors
-- 290555
-- 2010-03-16
-- 377
-- 2010-03-17
-- Firm Order
-- 00.00
-- 20.00%
-- 00.00
-- Prof. Piyush Kumar Sinha
-- 2010-01-28
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Serial Enumeration / chronology Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2012-08-17 Vol.2 Slot 2205 (2 Floor, East Wing) 1 1 658.90092 S4L3-II 169607 2015-05-24 2015-03-11 Books

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