| 000 -LEADER |
|---|
| fixed length control field |
01090nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140323b2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788132103004(HB)(set 0f 8 volumes) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.90092 |
| 100 6# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| 9 (RLIN) |
391422 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Legends in marketing. Jagdish N. Sheth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Sage Publications |
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 217 p. |
| Type of unit |
Vol.2: Consumer behavior: empirical research |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
INR 4500.00 |
| Price note |
Vol.II |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
4378 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| 9 (RLIN) |
55858 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - Management |
| 9 (RLIN) |
7070 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing strategy |
| 9 (RLIN) |
68782 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krishnan, Balaji C. |
| Relator term |
Set editor |
| 9 (RLIN) |
191266 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Park, C. Whan |
| Relator term |
Volume editor |
| 9 (RLIN) |
191440 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| Classification part |
S4L3-2 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| Source of classification or shelving scheme |
|
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
4500.00 |
| -- |
INR |
| -- |
2010-03-18 |
| -- |
Jai Book Distributors |
| -- |
290555 |
| -- |
2010-03-16 |
| -- |
377 |
| -- |
2010-03-17 |
| -- |
Firm Order |
| -- |
00.00 |
| -- |
20.00% |
| -- |
00.00 |
| -- |
Prof. Piyush Kumar Sinha |
| -- |
2010-01-28 |
