The Oxford handbook of strategic sales and sales management (Record no. 165988)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01843nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199569458 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 245 ## - TITLE STATEMENT | |
| Title | The Oxford handbook of strategic sales and sales management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2011 |
| -- | 136057 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 637 p |
| 365 ## - TRADE PRICE | |
| Price amount | INR 3950.00 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organizations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organization, the sales function and sales management are all discussed. (http://www.oup.com) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Management |
| 9 (RLIN) | 7070 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales management |
| 9 (RLIN) | 49635 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| Relator term | Editor |
| 9 (RLIN) | 186976 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meunier-Fitzhugh, Kenneth Le |
| Relator term | Editor |
| 9 (RLIN) | 186977 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F. |
| Relator term | Editor |
| 9 (RLIN) | 186978 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 3950.00 |
| -- | INR |
| -- | 26/05/2011 |
| -- | Books India |
| -- | 110113 |
| -- | 24/05/2011 |
| -- | 46408 |
| -- | 24/05/2011 |
| -- | Approval |
| -- | 3950.00 |
| -- | 20.00% |
| -- | 00.00 |
| -- | Dr. H. Anil Kumar |
| -- | 19/05/211 |
| Price effective from | Barcode | Date last seen | Damaged status | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Source of classification or shelving scheme | Koha item type | Home library | Shelving location | Item location | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20/05/2012 | 172975 | 20/05/2012 | Vikram Sarabhai Library | 658.8 O9 | 20/05/2012 | Dewey Decimal Classification | Books | Vikram Sarabhai Library | ||||||||
| 20/05/2012 | 172975 | 04/03/2016 | Vikram Sarabhai Library | 658.8 O9 | 20/05/2012 | Dewey Decimal Classification | Books | Vikram Sarabhai Library | General Stacks | Rack 39-B / Slot 2246 (2nd Floor, East Wing) | 3 | 06/01/2016 |