Marketing 3.0: from products to customers to the human spirit (Record no. 164430)

000 -LEADER
fixed length control field 01469nam a22002297a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126526192
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing 3.0: from products to customers to the human spirit
Statement of responsibility, etc. Kotler, Philip
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India Pvt. Ltd
Date of publication, distribution, etc. 2010
-- 125997
300 ## - PHYSICAL DESCRIPTION
Extent xv, 188 p.
365 ## - TRADE PRICE
Price amount INR 495.00
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Times business series
9 (RLIN) 87367
520 ## - SUMMARY, ETC.
Summary, etc. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. (http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470598824.html)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
9 (RLIN) 87368
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan
9 (RLIN) 87369
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 495.00
-- INR
-- 2010/06/10
-- Books India
-- 100126
-- 08/06/2010
-- 44292
-- 09/06/2010
-- Approval
-- 00.00
-- 20%
-- 00.00
-- H. Anilkumar
-- 02/06/2010
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   09/08/2010 Slot 2202 (2 Floor, East Wing) 4 658.872 K6M2 170081 22/10/2019 04/10/2019 09/08/2010 Books

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