The facebook era: tapping online social networks to build better products, reach new audiences, and sell more stuff (Record no. 163187)

000 -LEADER
fixed length control field 02503 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137152223
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137152221
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shih, Clara
9 (RLIN) 61254
245 ## - TITLE STATEMENT
Title The facebook era: tapping online social networks to build better products, reach new audiences, and sell more stuff
Statement of responsibility, etc. Shih, Clara
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. PrenticeHall
Date of publication, distribution, etc. 2009
-- 190721
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 236 p.
365 ## - TRADE PRICE
Price amount USD 24.99
520 ## - SUMMARY, ETC.
Summary, etc. The 90s were about the World Wide Web of information and the power of linking web pages. Today its about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the worlds top business social networking thought leaders and practitioners; she created the first business application on Facebook and leads salesforce.coms partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in todays radically new era: The Facebook Era. (Source: search.barnesandnoble.com)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business enterprise - Computer networks
9 (RLIN) 61255
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
9 (RLIN) 61100
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 24.99
-- USD
-- 18/09/2009
-- Himanshu Book Co.
-- 290233
-- 17/08/2009
-- 100176
-- 10/09/2009
-- Firm Order
-- 1276.98
-- 20.00%
-- 0.00
-- Mr. Rahul C Sheel
-- 31.03.06
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2010-04-18 Slot 2203 (2 Floor, East Wing) 3 3 658.872 S4F2 168616 2014-01-16 2013-12-06 1276.98 2010-04-19 Books

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