| 000 -LEADER |
|---|
| fixed length control field |
01949 a2200253 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140323b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8126505176 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berry, Michael J. A. |
| 9 (RLIN) |
60444 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Data mining techniques: for marketing sales and customer relationship management |
| Statement of responsibility, etc. |
Berry, Michael J. A. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Wiley India Pvt. Ltd |
| Date of publication, distribution, etc. |
2004 |
| -- |
166408 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 643 p. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
INR 379.00 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis (Source: LOC Publisher4s Description) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Data mining |
| 9 (RLIN) |
56428 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - Data processing |
| 9 (RLIN) |
47705 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business - Data processing |
| 9 (RLIN) |
22464 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Linoff, Gordon S. |
| 9 (RLIN) |
60445 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
379.00 |
| -- |
INR |
| -- |
25/06/2009 |
| -- |
Infibeam |
| -- |
290115 |
| -- |
12/06/2009 |
| -- |
158773811 |
| -- |
16/06/2009 |
| -- |
Firm Order |
| -- |
379.00 |
| -- |
20.00% |
| -- |
0.00 |
| -- |
Prof. A K Laha |
| -- |
16.08.08 |
