Data mining techniques: for marketing sales and customer relationship management (Record no. 162725)

000 -LEADER
fixed length control field 01949 a2200253 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8126505176
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berry, Michael J. A.
9 (RLIN) 60444
245 ## - TITLE STATEMENT
Title Data mining techniques: for marketing sales and customer relationship management
Statement of responsibility, etc. Berry, Michael J. A.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India Pvt. Ltd
Date of publication, distribution, etc. 2004
-- 166408
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 643 p.
365 ## - TRADE PRICE
Price amount INR 379.00
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis (Source: LOC Publisher4s Description)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Data mining
9 (RLIN) 56428
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Data processing
9 (RLIN) 47705
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business - Data processing
9 (RLIN) 22464
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Linoff, Gordon S.
9 (RLIN) 60445
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 379.00
-- INR
-- 25/06/2009
-- Infibeam
-- 290115
-- 12/06/2009
-- 158773811
-- 16/06/2009
-- Firm Order
-- 379.00
-- 20.00%
-- 0.00
-- Prof. A K Laha
-- 16.08.08
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   18/04/2010 Slot 2166 (2 Floor, East Wing) 2 3 658.802 B3D2 168135 04/10/2020 08/06/2020 379.00 19/04/2010 Books

Powered by Koha