Handbook of political marketing (Record no. 162559)

000 -LEADER
fixed length control field 01824 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1999 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761911098
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.7
Item number H2
245 ## - TITLE STATEMENT
Title Handbook of political marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 1999
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 792 p.
365 ## - TRADE PRICE
Price amount USD 140.00
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing good and bad in political campaigns. The handbooks 40 chapters are organized in six sections that provide an exhaustive review of political marketing: 1. Conceptual and historical origins of political marketing 2. Management of political campaigns 3. Analysis of the political marketplace 4. Development of political strategies 5. Execution of political campaigns 6. Political marketing and democracyEach section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics. (Source: LOC Publishers description)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Campaign management
9 (RLIN) 7598
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Political campaigns
9 (RLIN) 321372
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Newman, Bruce I.
9 (RLIN) 166
Relator term Editor
852 ## - LOCATION/CALL NUMBER
Classification part H2
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library 18/04/2010 6 5 324.7 H2 167961 13/11/2019 13/12/2018 7392.00 Books

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