Search engine marketing, Inc.: driving search traffic to your company's web site (Record no. 162229)

000 -LEADER
fixed length control field 01960 a2200253 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136068686
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136068685
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moran, Mike
9 (RLIN) 59669
245 ## - TITLE STATEMENT
Title Search engine marketing, Inc.: driving search traffic to your company's web site
Statement of responsibility, etc. Moran, Mike
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. IBM Press
Date of publication, distribution, etc. 2009
-- 190724
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 627 p
Accompanying material With CD at Acc.No.CD1444
365 ## - TRADE PRICE
Price amount USD 49.99
520 ## - SUMMARY, ETC.
Summary, etc. In this book, two world-class experts present todayHs best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect todayHs latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. YouHll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Source: Back of the Book Cover
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
9 (RLIN) 47660
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising
9 (RLIN) 59670
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce
9 (RLIN) 12049
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hunt, Bill
9 (RLIN) 59671
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 49.99
-- USD
-- 01/04/2009
-- Books India
-- 280885
-- 18/03/2009
-- 41295
-- 19/03/2009
-- Approval
-- 2724.45
-- 20.00%
-- 0.00
-- Mrs. Asha Desai
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library 18/04/2010 Slot 2203 (2 Floor, East Wing) 3 3 658.872 M6S3 167613 04/02/2019 11/11/2018 2724.45 19/04/2010 Books

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