The gender intelligent retailer: discover the connection between women consumers and business growth (Record no. 161955)

000 -LEADER
fixed length control field 01869 a2200241 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470841020
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thomas Yaccato, Joanne
9 (RLIN) 56990
245 ## - TITLE STATEMENT
Title The gender intelligent retailer: discover the connection between women consumers and business growth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Ontario
Name of publisher, distributor, etc. wiley
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 285 p.
365 ## - TRADE PRICE
Price amount USD 20.95
520 ## - SUMMARY, ETC.
Summary, etc. Gender Intelligence is about creating a company-wide competency around what women consumers are looking for, and reflecting that in every aspect of your business: marketing, advertising, operations, store layout and design, product development, staff training, human resources, etc. This approach is not a short-term, pink-washing marketing gimmick that attracts women consumers temporarily, but rather a way of building lasting relationships with your key customers that result in increased market share and customer satisfaction for all customers. The Gender Intelligent Retailer is full of examples and case studies of companies that have implemented Gender Intelligence and are reaping the benefits, including: The Home Depot, Sobeys, Allstate Insurance, the Toronto Blue Jays, the Government of British Columbia, Bruce Power, Shane Homes, and Petro-Canada. (Source: www.barnesandnoble.com)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Women consumers
9 (RLIN) 56464
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element target marketing
9 (RLIN) 56465
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - Psychological aspects
9 (RLIN) 56991
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling - Psychological aspects
9 (RLIN) 56992
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mcsweeney, Sean
9 (RLIN) 56993
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 18/02/2009
-- 0.00
-- USD
-- Books India
-- 40972
-- 20.00%
-- 20.95
-- 1078.92
-- 17/02/2009
-- 12/02/2009
-- 280811
-- Approval
-- Ms. Roopika Raj
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Vikram Sarabhai Library Vikram Sarabhai Library   2010-04-18 Slot 2169 (2 Floor, East Wing) 658.804 T4G3 167337 2010-04-19 1078.92 2010-04-19 Books

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