Art of the start: the time-tested battle-hardened guide for anyone starting anything (Record no. 161152)

000 -LEADER
fixed length control field 02179 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591840565
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kawasaki, Guy
9 (RLIN) 57568
245 ## - TITLE STATEMENT
Title Art of the start: the time-tested battle-hardened guide for anyone starting anything
Statement of responsibility, etc. Kawasaki, Guy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Portfolio
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xii, 226 p.,
365 ## - TRADE PRICE
Price amount USD 21.95
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companieswhether you are dreaming of starting the next Microsoft or a not-for-profit thats going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GISTGreat Ideas for Starting Thingsincluding his field-tested insiders techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises
9 (RLIN) 21341
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship
9 (RLIN) 14160
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 10/11/2008
-- 0.00
-- USD
-- Himanshu Book Co.
-- 97750
-- 20.00%
-- 21.95
-- 1123.84
-- 07/11/2008
-- 16/10/2008
-- 13.10.08
-- 280516
-- Firm Order
-- Prof. B H Jajoo
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Vikram Sarabhai Library Vikram Sarabhai Library   18/04/2010 Slot 1877 (2 Floor, East Wing) 8 9 658.11 K2A7 166526 05/11/2018 17/10/2018 1123.84 19/04/2010 Books

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