Electronic commerce: a managerial perspective 2008 (Record no. 160795)

000 -LEADER
fixed length control field 02474 a2200337 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132243315
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.054678
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Turban, Efraim
245 ## - TITLE STATEMENT
Title Electronic commerce: a managerial perspective 2008
Statement of responsibility, etc. Turban, Efraim
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. PrenticeHall
Date of publication, distribution, etc. 2008
-- 166732
300 ## - PHYSICAL DESCRIPTION
Extent xlix, 910 p.
365 ## - TRADE PRICE
Price amount USD 165.33
520 ## - SUMMARY, ETC.
Summary, etc. This text describes the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce
9 (RLIN) 12049
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce - Management
9 (RLIN) 56145
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information technology - Management
9 (RLIN) 25225
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business enterprises - Computer networks
9 (RLIN) 56146
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name King, David
9 (RLIN) 56147
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McKay, Judy
9 (RLIN) 56148
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Peter, Marshall
9 (RLIN) 166733
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Jae
9 (RLIN) 166741
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Viehland, Dennis
9 (RLIN) 166735
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Volonino, Linda
Relator term Contributor
9 (RLIN) 166736
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cheung, Christy
Relator term Contributor
9 (RLIN) 166737
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lai, Linda
Relator term Contributor
9 (RLIN) 166738
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pollard, Carol
Relator term Contributor
9 (RLIN) 166739
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 165.33
-- USD
-- 25/09/2008
-- Himanshu Book Co.
-- 280354
-- 18/08/2008
-- 97526
-- 24/09/2008
-- Firm Order
-- 7489.44
-- 20.00%
-- 0.00
-- Ms. S. Susmita
-- Publisher's Catalogue 2008
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   18/04/2010 Slot 1870 (2 Floor, East Wing) 658.054678 T8E5 166161 19/04/2010 Books

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