| 000 -LEADER |
|---|
| fixed length control field |
02474 a2200337 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140323b2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132243315 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.054678 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Turban, Efraim |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Electronic commerce: a managerial perspective 2008 |
| Statement of responsibility, etc. |
Turban, Efraim |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Jersey |
| Name of publisher, distributor, etc. |
PrenticeHall |
| Date of publication, distribution, etc. |
2008 |
| -- |
166732 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlix, 910 p. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
USD 165.33 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text describes the essentials of electronic commerce-how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce |
| 9 (RLIN) |
12049 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce - Management |
| 9 (RLIN) |
56145 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information technology - Management |
| 9 (RLIN) |
25225 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business enterprises - Computer networks |
| 9 (RLIN) |
56146 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
King, David |
| 9 (RLIN) |
56147 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McKay, Judy |
| 9 (RLIN) |
56148 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, Marshall |
| 9 (RLIN) |
166733 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Jae |
| 9 (RLIN) |
166741 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Viehland, Dennis |
| 9 (RLIN) |
166735 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Volonino, Linda |
| Relator term |
Contributor |
| 9 (RLIN) |
166736 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cheung, Christy |
| Relator term |
Contributor |
| 9 (RLIN) |
166737 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lai, Linda |
| Relator term |
Contributor |
| 9 (RLIN) |
166738 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pollard, Carol |
| Relator term |
Contributor |
| 9 (RLIN) |
166739 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
165.33 |
| -- |
USD |
| -- |
25/09/2008 |
| -- |
Himanshu Book Co. |
| -- |
280354 |
| -- |
18/08/2008 |
| -- |
97526 |
| -- |
24/09/2008 |
| -- |
Firm Order |
| -- |
7489.44 |
| -- |
20.00% |
| -- |
0.00 |
| -- |
Ms. S. Susmita |
| -- |
Publisher's Catalogue 2008 |
