Principles of marketing (Record no. 129849)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01041 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2001 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120318397 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| Remainder of edition statement | Easrtern Economy Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall of India Private Limited |
| Date of publication, distribution, etc. | 2001 |
| -- | 186648 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 785 p. |
| Accompanying material | With CD at Acc. No. CD332 |
| 365 ## - TRADE PRICE | |
| Price amount | INR 425.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 4378 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Principles Marketing |
| 9 (RLIN) | 33550 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 38308 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 00425.00 |
| -- | INR |
| -- | 30/05/2001 |
| -- | Books India |
| -- | 00210301 |
| -- | 14/05/2001 |
| -- | 23479 |
| -- | 14/05/2001 |
| -- | Approval |
| -- | 00.00 |
| -- | 10.00% |
| -- | 00.00 |
| -- | Librarian |
| Price effective from | Barcode | Date last seen | Damaged status | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Source of classification or shelving scheme | Koha item type | Home library | Shelving location | Item location | Total Checkouts | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 04/09/2009 | 148946 | 04/09/2009 | Vikram Sarabhai Library | 658.8 K6P7/2001 | 30/04/2009 | Dewey Decimal Classification | Books | Vikram Sarabhai Library | |||||||||
| 04/09/2009 | 148946 | 08/06/2018 | Vikram Sarabhai Library | 658.8 K6P7/2001 | 30/04/2009 | Dewey Decimal Classification | Books | Vikram Sarabhai Library | General Stacks | Rack 39-B / Slot 2239 (2nd Floor, East Wing) | 6 | 5 | 29/03/2018 |