Globalization of consumer markets : structures and strategies (Record no. 111329)

000 -LEADER
fixed length control field 00998nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1994 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1560244291
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781560244295
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
245 ## - TITLE STATEMENT
Title Globalization of consumer markets : structures and strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. International Business Press
Date of publication, distribution, etc. 1994
-- 189673
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 333 p.
365 ## - TRADE PRICE
Price amount USD 74.95
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 41461
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
9 (RLIN) 28751
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management : Standards
9 (RLIN) 189674
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
9 (RLIN) 26152
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hassan, Salah R.
Relator term Editor
9 (RLIN) 189675
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kaynak, Erdener
Relator term Editor
9 (RLIN) 42018
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 74.95
-- USD
-- 1997-12-24
-- International Book house
-- 00098894
-- 1998-11-16
-- 0000-00-00
-- Firm order
-- 0000.
-- 00.00%
-- 00000.00
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2009-05-04 Slot 2192 (2 Floor, East Wing) 658.84 G51 133795 2009-09-04 2009-09-04 Books

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