Beyond Maxi Marketing: the new power of caring and daring (Record no. 109024)

000 -LEADER
fixed length control field 00824nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1994 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071136228
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rapp, Stan
9 (RLIN) 187083
245 ## - TITLE STATEMENT
Title Beyond Maxi Marketing: the new power of caring and daring
Statement of responsibility, etc. Rapp, Stan
250 ## - EDITION STATEMENT
Edition statement International Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill,Inc.
Date of publication, distribution, etc. 1994
-- 122856
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 319 p.
365 ## - TRADE PRICE
Price amount USD 10.95
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 4378
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion - Case studies
9 (RLIN) 33632
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Collins, Thomas L.
9 (RLIN) 187084
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 10.95
-- USD
-- 1997-12-24
-- Granthagar
-- 0000-00-00
-- Firm Order
-- 00.00
-- 00.00%
-- 00000.00
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Item location Full call number Barcode Date last seen Price effective from Koha item type
          Vikram Sarabhai Library Vikram Sarabhai Library   2009-05-04 Slot 2159 (2 Floor, East Wing) 658.8 R2B3 131287 2009-09-04 2009-09-04 Books

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