Raychaudhuri, Dronodeb

Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project) Raychaudhuri, Dronodeb - Ahmedabad Indian Institute of Management 2003 - 65 p.

Submitted to Prof. P. K. Sinha


Brand name products
Trade - marks
Advertising
Vadilal industries
Project report (student)

SP 2003/983

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