Manral, Madhu

Branded commodities in the Indian market scope and potential: a report by Madhu Manral and Sumit K. Mishra (Student Project) Manral, Madhu - Ahmedabad Indian Institute of Management 1999 - 37 p.

Submitted to Prof. Gopal Naik


Brand name products - India
Consumers - India
Project report (student)

SP 1999/666

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