Dua, Anil K.

Study of competitive strategies in distribution of health beverage products in Ahmedabad Metropolit Market by Anil K. Dua and Panda Lalitendu (Student Project) - Ahmedabad Indian Institute of Management 1989 - 130 p.

Submitted to Prof. M.N. Vora

The study deals with the distribution practices of four malted food drinks (MFD) companies in the Ahmedabad market. The companies are HMM Limited; Hindustan Cocoa Products Limited; Gujarat Cooperative Milk Marketing Federation (AMUL) and Jagatjit Industries Limited. The brabds studied are Horlicks, Boost, Bournvita, Neutramol and Maltova.

Competitive Strategies
Metropolitan areas-Ahmd
Project Report (Student)

SP 1989/170

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