Vitale, Joe

Inspired marketing!: the astonishing fun new way to create more profits for your business by following your heart Vitale, Joe - New Jersey John Wiley & Sons 2008 - xvii, 205 p.

Customers today are jaded, bored, or simply not paying attention to most of the marketing messages they encounter. Overwhelmed by marketing noise, many don't even notice promotional efforts for those products they truly do desire. So how do marketers clear out the clutter and connect with the customers who actually want what they have to offer? The answer is Inspired Marketing! The authors present the amazing step-by-step model used by today's very best marketers. For anyone who sells anything, this rainmaking sales technique lets you sell without resorting to hype, scare tactics, or any sort of manipulation. Finally, you can sell more and feel good about doing it. The Inspired Marketing, method appeals to the heart, as well as the head. It's based not on coercion or pressure, but on enthusiasm and honesty. If that sounds like wishful thinking, it's not! Inside, you'll find firsthand, expert insight from the world's most inspired marketers-Amy Scott Grant, Armand Morin, Bill Hibbler, Cindy Cashman, David Riklan, David Garfinkel, Lisa Coltman, Mark Joyner, Mark Ryan, Michel Fortin and Silvie Fortin, Nathan Anderson, Pat O'Bryan, and Suzanne Burns. Inspired Marketing connects the everyday act of buying and selling with deeper, more meaningful forces. In a synthetic, manipulative consumer culture, it's a breath of fresh air. So throw your conventional ideas about marketing out the window and let Inspired Marketing take you to new levels of success based on authenticity, enthusiasm, and heart.


Selling - Psychological aspects
Marketing - Psychological aspects
Creative ability in business - Anecdotes
Success in business - Anecdotes
Businesspeople - Interviews


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