Joachimsthaler, Erich

Hidden in plain sight: how to find and execute your company's next big growth strategy Joachimsthaler, Erich - Boston Harvard Business School Press 2007 - xiii, 253 p.

This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of peoples consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your companys growth strategy.


New products
Consumers' preference
Consumers - Research


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