Indian Institute of Management Ahmedabad catalog

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Shankar, Venkatesh

Marketing spending for new product introduction: entrant strategy and incumbent response Shankar, Venkatesh - Cambridge Marketing Science Institute 1998 - 44 p. - MSI technical working paper report no.98-129 .

Subjects--Topical Terms:
New products
Marketing
Strategic planning

Dewey Class. No.: 658.57

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