Stross, Randall

Planet Google: how one company is transforming our lives - New York Atlantic Books 2008 - vii, 275 p.

Google is the most significant, most innovative and most ambitious company of the Internet Age. In Planet Google, Randall Stross investigates Google's pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information. But will Google use its power in its customers' best interests? With unprecedented access to those who have spearheaded Google's initiatives, Planet Google is a fascinating and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for out culture at large.


Web search engines
Internet industry - United States
Google - Firm

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