Saunders, Rebecca

Business the amazon.com way: secrets of the world's most astonishing web business - London Capstone Publishing 1999 - ix, 213 p.

Introduction

The Sam Walton of the web --
Live and breathe e-commerce --
Fill the place with entrepreneurs --
Focus --
Brand the site --
Get and keep customers by offering great value --
Develop unbeathable logistics --
Stay lean --
Practise technoleverage --
Innovation and enlightened adaptation --
Grow with the best.

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com its list, not to mention a makeover for the web's most recognisable site, is Amazon pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still bright. Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for investors, a great experience for shoppers and a model for entrepreneurs and business leaders everywhere.

http://as.wiley.com/WileyCDA/WileyTitle/productCd-184112155X.html

9781841121550


Success & Business
Electronic commerce
Web sites - United States
Booksellers & bookselling
Computer network resources

004.6 / S2B8

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