Anand, Bharat

The content trap: a strategist's guide to digital change - Gurgaon Penguin Random House India 2016 - xxxii, 423 p.

Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create.


Mass media - Economics
Telecommunication - Economics
Media - Communications industries
Business - Economics - Industries

302.230684 / A6C6

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