Vullings, Ramon

Not invented here: cross-industry innovation - Amsterdam BIS Publishers 2015 - 223 p.

Table of Content:

1. Cross-industry innovation
2. The art of questioning
3. Someone else has solved your problem
4. Inspiring industries & smart sectors
5. WWxD? What Would x Do?
6. Your business challenges
7. The power of the unexpected
8. Remix your industry
9. Go out

Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.
Not invented here refers to the phenomenon of people blocking out ideas from the outside, it also indicates that there are beautiful alternatives everywhere just waiting to be introduced to your context. The potential of ideas and approaches from other areas is tremendous, still only very few organisations apply cross-industry innovation strategies in any kind of structured way.
Not Invented Here provides you with cross-industry innovation strategies and tools to increase your ‘match sensitivity’ (the ability to make more effective connections) and see the opportunities available.
This inspirational, illustrated business book presents strategies & tools for cross-industry innovation. It emerged from hundreds of conversations with business leaders and innovators and is packed with ideas, approaches, and cases that you can apply in your own industry.


Industrial design
New products
Cooperative industrial research

658.4063 / V8N6

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