Bernstein, William J.

The four pillars of investing: lessons for building a winning portfolio - New York McGraw Hill Education 2010 - xiv, 331 p.

Table of contents:



Pillar One: The Theory of Investing

Chapter: 1 No Guts, No Glory

Chapter: 2 Measuring the Beast

Chapter: 3 The Market is Smarter Than you Are

Chapter: 4 The Perfect Portfolio

Pillar Two: The History of Investing

Chapter: 5 Tops

Chapter: 6 Bottoms

Pillar Three: The Psychology of Investing

Chapter: 7 Misbehavior

Chapter: 8 Behavioral Therapy

Pillar Four: The Business of Investing

Chapter: 9 Your Broker is Not Your Buddy

Chapter: 10 Neither is Your Mutual Fund

Chapter: 11 Oliver Stone meets Wall Street: Investment

Chapter: 12 Will you Have Enough?

Chapter: 13 Defining Your Mix

Chapter: 14 Getting Starts, Keeping it Going

Chapter: 15 A Final Word

The classic guide to constructing a solid portfolio--without a financial advisor!
"With relatively little effort, you can design and assemble an investment portfolio that, because of its wide diversification and minimal expenses, will prove superior to the most professionally managed accounts. Great intelligence and good luck are not required."
William Bernstein's commonsense approach to portfolio construction has served investors well during the past turbulent decade--and it's what made The Four Pillars of Investing an instant classic when it was first published nearly a decade ago.
This down-to-earth book lays out in easy-to-understand prose the four essential topics that every investor must master: the relationship of risk and reward, the history of the market, the psychology of the investor and the market, and the folly of taking financial advice from investment salespeople.
Bernstein pulls back the curtain to reveal what really goes on in today's financial industry as he outlines a simple program for building wealth while controlling risk. Straightforward in its presentation and generous in its real-life examples, The Four Pillars of Investing presents a no-nonsense discussion of:
1.The art and science of mixing different asset classes into an effective blend
2.The dangers of actively picking stocks, as opposed to investing in the whole market
3.Behavioral finance and how state of mind can adversely affect decision-making
4.Reasons the mutual fund and brokerage industries, rather than your partners, are often your most direct competitors
5.Strategies for managing all of your assets--savings, 401(k)s, home equity--as one portfolio
Investing is not a destination. It is a journey, and along the way are stockbrokers, journalists, and mutual fund companies whose interests are diametrically opposed to yours.
More relevant today than ever, The Four Pillars of Investing shows you how to determine your own financial direction and assemble an investment program with the sole goal of building long-term wealth for you and your family.



Portfolio management
Asset allocation
Business and economics - Investments and securities - General

332.6 / B3F6

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